Margherita Missoni: Zig-Zag

Missoni for Target Campaign
Ph. Alex Prager

Promoting the latest intimate collaboration between the best of high fashion and top department stores, our Margherita Missoni shines in the new campaign for the Missoni for Target line, soon to be revealed in Target stores everywhere. Her and the brand's signature patterns take center stage in the carefully-detailed photo, which demonstrates the classic aesthetics of Milan. Bringing such a significant brand to a bigger audience than ever before is quite a feat, and anticipation is high for both more of the campaign (Which will eventually include a TV commercial also directed by Alex Prager) as well as the planned 400-some products that will soon be on store shelves. Kudos to Margherita and the Missoni family for this huge launch!

Irina Lazareanu: Spectator

 

 

"Spellbound"

W // November 2010

Ph. Alex Prager

In yet another one of her signatures look into the past, Alex Prager provides us with snapshots of a busy day at the races. But it quickly becomes obvious that Seabiscuit isn't in contention at this competition, as the birds above seem to captivate more than the race itself. Meanwhile, Irina channels the women of that period with intricacy, portraying an individual of formalities ready, at any moment, to break out of her shell.