Today I got an email from my brother in law Pom telling me that Influencers (part 2) had been released online.
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
In part two, Steve Stoute (American marketing entertainment heavyweight) discusses the concept of cool and new cultural codes in pop culture. He also talks about creating successful collaborations between artists and brands.
Influencers part one is is a polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) - the people who are shaping today's pop culture.
Well worth a watch if you work in branding, marketing, entertainment, or if you're fascinated by pop culture and this crazy, crazy world we live in... enjoy and have a safe and happy weekend.
Written and Directed by Paul Rojanathara and Davis Johnson of R+I Creative.
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